E4 agrees to screen some Mario Kart TV race highlights

May 25th, 2014, 21:26 Posted By: wraggster

Channel 4’s E4 is to screen race uploads from upcoming Wii U racer Mario Kart 8.
Players will be able to upload gameplay clips to Nintendo’s Mario Kart TV service. Following the game’s release on May 30^th and running until Monday June 2^nd, gamers will when uploading the clip have the chance to enter it for consideration.
Then each evening from Monday June 2^nd to Friday June 6^th one winning player’s highlights reel will be broadcast each night at around 8:10pm on E4. Said player will also receive a real Mario Kart cup.
Ads advertising the promotion will air from today (Friday June 23^rd) until Sunday June 1^st.
“Mario Kart TV is a great addition to the Mario Kart functionality and we think it’s something that fans will really enjoy,” Nintendo UK’s Mario brand manager Roger Langford said.
“It’s great to re-watch in detail those key moments in the race, whether it’s getting blue-shelled, exploring the new anti-gravity mode or reliving your victory as you cross the finish line, E4 is a perfect vehicle for highlighting this feature to a young and engaged audience and we’re looking forward to seeing the entries.”
Channel 4 Sales’ agency principal Danny Peace added: “This bespoke partnership with Nintendo and E4 gives viewers a money can’t buy opportunity to win the chance to see their very own game play broadcast in peak-time on E4. It builds upon Channel 4 Sales’ strong track record in creating truly innovative and creative marketing solutions that engage clients’ brands with consumers in a unique way.”

http://www.mcvuk.com/news/read/e4-ag...lights/0132890

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